Walk into any cafe and count the signs asking for something. A loyalty app here, a wifi code there, a review sticker peeling off the door. Most of them have one thing in common: nobody touches them.
Now watch what people do touch. The object with the shop's own logo on it. The thing that sits right next to the card reader, where a customer spends eight quiet seconds waiting for the beep.
That's the whole trick, and it's three parts:
- Place it where people wait. The counter beats the door, every time.
- Ask for one thing. "Scan to leave us a review" works. Five options don't.
- Make it yours. Your logo, your words, your colors. A personal object reads as an invitation; a generic sign reads as furniture.
Every stand we print carries its own little counter, so you can see the taps for yourself instead of taking our word for it. The shops that follow these three rules see it move every week.